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Now Is The Time To Invest In A Famous Toastery

The Breakfast Restaurant Industry is Continuing to Grow

It’s the first, the most important, and apparently the favorite meal of the day – breakfast. Consumers are proving it with the incredible growth in the breakfast market size. According to a report in Million Insights, the global breakfast restaurant market size was valued at $31.23 billion in 2020, and expected to skyrocket at an annual compound growth rate of 6.8% from 2021 to 2028. That means in just a few years, the demand for breakfast restaurants will hit nearly $50 billion!


So what’s behind consumers' increasing love of breakfast options at restaurants? For one, Americans are placing an increasing importance on health and wellness, and it’s no secret skipping breakfast can lead to serious health consequences. Just recently, the American Heart Association published a study that stated men who reported they skipped breakfast had a 27 percent higher risk of heart attack or death from coronary heart disease. As the U.S. becomes a more health conscious country, consumers want to start their day right with a healthy meal.


But that doesn’t tell the entire story. In the same study, Leah E. Cahill, Ph.D., lead author and Postdoctoral Research Fellow in the Department of Nutrition at Harvard School of Public Health in Boston, Mass states, "Skipping breakfast may lead to one or more risk factors, including obesity, high blood pressure, high cholesterol and diabetes, which may in turn lead to a heart attack over time". Turns out, Americans can benefit from eating breakfast daily in more ways than just reducing the risk of heart disease. As a result, restaurants across the country are expanding their menus and hours to offer breakfast items.


Famous Toastery Stands Out In A Big Way

But with so many breakfast options out there, a restaurant needs to be special – Famous, even – to set itself apart from the rest. At Famous Toastery, it comes down to three important factors: a highly effective business model, a fresh menu with fresh ingredients, and high growth potential.


The Famous Business Model

Famous Toastery offers a scalable, wealth building business model that has helped bring its “famously fresh” breakfast, brunch, and lunch offerings to communities across the U.S. Famous Toastery gives franchisees a system in place that has a track record for growth in a high demand market, all the while offering an attractive work-life balance. Over the last 15 years, Famous Toastery has perfected operational procedures, built a strong book of vendors, and developed an extensive new owner training program and ongoing franchisee support – just to name a few. And, with operating hours from 7 am to 3pm, Famous Toastery offers a desirable lifestyle.


“We want to make the business as simple as possible, so franchisees can focus on serving the best possible experience for their customers,” said Famous Toastery VP of Franchise Development Eric Gustafsson. “We're in the breakfast/lunch business, so our goal is to get a new store open for a price that is affordable and makes sense for generating ROI. We don’t want to be building a restaurant space for a million dollars, we want to keep it looking nice, hip and fast, but still be economical. Our kitchen is built for speed, maximizing space and reducing costs.”


Fresh Menu, Fresh Ingredients

Famous Toastery wouldn’t be where it is today without one key-defining factor: great, out-of-this-world food and a best-in-class dining experience. In fact, Famous Toastery was founded after owners Brian Burchill and Robert Maynard, who were tired of the old, greasy breakfast options.


Now, every famous experience starts with famously fresh ingredients – from freshly squeezed orange juice to 100% pure organic maple syrup. But that’s not all – Famous Toastery offers inclusive recipes expertly crafted with only the highest quality ingredients, with every menu item made-to-order. And Famous Toastery’s team is always looking to expand with exciting new menu items, such as the recently added protein power bowl, shrimp and grits, and a partnership with Abby’s Better Nut Butter.


High Growth

What’s Famous Toastery’s growth plan? To take a bite out of the growing better breakfast segment and take the industry by storm. Famous Toastery began in 2005 with one small, house-turned restaurant. Now, Famous Toastery is a franchise system that boasts more than 25 locations.


The reason Famous Toastery is experiencing such unprecedented growth is its relatively low start-up costs, on top of solid unit-level economics. As a result, year-over-year sales have risen more than 30% for its franchises in 2022. Primed for growth, Famous Toastery is setting its sights on reaching 50 units – effectively doubling its current footprint – by 2024, with a target on the Carolinas.


You’re Family with a Famous Toastery Franchise

Famous Toastery takes great pride in offering a family atmosphere for customers, and that all starts with building a family atmosphere with franchisees. From onboarding to the grand opening and for the life of the franchise, Famous Toastery is with franchisees every step of the way, available 24/7. Famous Toastery provides the blueprint that allows franchisees to run a cherished neighborhood establishment. A solid support infrastructure means franchisees aren’t at it alone, and instead have invested in a concept that’s proven with a team offering all the backing support to be successful.


“At the end of the day, our franchisees make Famous Toastery famous, not vice versa,” President Michael Mabry said. “Without our franchisees, we don’t have a brand. This is a locally owned and operated business. The idea that the franchisees are already famous in their markets — famous with their guests, famous with their team members — that puts the famous in Famous Toastery. That is why we will continue to build out our executive team and ensure franchisees have all the support they need to serve their communities.”


Invest in a Famous Toastery Franchise Today!

With the breakfast restaurant industry booming, Be Famous by starting a Famous Toastery in your community. Famous Toastery is like no other breakfast restaurant concept – it’s a brand with an incredible business model, high growth potential and the best food around. Learn more by visiting Famous Toastery’s website here.

April 25, 2024
When Jason and Michele Serkin moved to South Carolina for Michele’s career as a literacy facilitator, the couple was disappointed to discover the lack of quality breakfast options in the area. So, they decided to be a part of the solution, opening the first ever Famous Toastery franchise. Within six months, the franchisees had made $900,000. Here’s how they did it. Name: Jason and Michele Serkin Franchise owned : Famous Toastery (formerly Toast Café) in Tega Cay, S.C. How long have you owned a franchise? Seventeen months. Why franchising? We wanted the support and guidance of a proven business. What were you doing before you became a franchise owner? I was a stay at home dad and Michele was a literacy facilitator at an elementary school. Why did you choose this particular franchise? Famous Toastery has a great product and we wanted to bring it to our community. How much would you estimate you spent before you were officially open for business? Approximately $500,000. Where did you get most of your advice/do most of your research? We visited many restaurants and we asked people in the area what was their favorite breakfast and lunch place. We then asked ourselves which one stands out to us and is really successful. To us, there was not even a close second to Famous Toastery (then Toast Café). What were the most unexpected challenges of opening your franchise? Hiring employees that are willing and capable of working hard as well as creating an energy to make our service, atmosphere and food stand out. What advice do you have for individuals who want to own their own franchise? Make sure you have a plan and don’t necessarily take the cheapest or easiest way of doing things. Do your research and make sure you’re making the right decision for yourself. You bought a franchise for a reason, so let them guide you and teach you how to be successful.  What’s next for you and your business? To make sure we continue to give our customers a great experience on every visit to Famous Toastery. We never want to just be ‘good.’ We strive to be ‘GREAT!’ We plan on opening more locations as well, to bring Famous Toastery to more families in surrounding communities who will enjoy a comfortable and enjoyable breakfast and lunch restaurant with outstanding food and service.
April 25, 2024
Rocky road ice cream sandwiches, street-style tacos and falafel all have one thing in common: They are served by a group of restaurants Technomic says are franchisees to watch to 2016. This year, franchising has drawn considerable attention as giants like McDonald’s and Wendy’s double down on refranchising their restaurants. Broadly, the business model enables companies to generate more consistent revenue streams and expand at a rapid clip without raising as much money. Meanwhile, franchisees get to tap in to already-built brand equity and resources. “For those with experience or lack of it in foodservice, getting on board with a franchise allows you to have a system in place to market and operate a business, because most people don’t have a clue,” Technomic President Darren Tristano said in a phone interview. Technomic’s list includes several regional chains that are in the early stage of development — many of which cater to a niche food category. “Overall, they tend to be newer, more contemporary restaurants,” Tristano said. “I think better is the singular theme. These restaurants are striving to a do a better job — with food, service and the experience.” So which restaurants made the cut? CREAM With an eye toward the kid at heart, CREAM sells premium ice cream sandwiches with ice cream flavors like caramel cinnamon chill, and cookie varieties such as snickerdoodle and turtle. Short for “Cookies Rule Everything Around Me,” CREAM is currently awarding area development agreements in the U.S. to qualified multi-unit operators. Right now, the chain has 22 locations in Nevada and California with plans for rapid development. Its goal is to have 120 by the end of 2017. Famous Toastery Founded before toast took an artisanal turn in the last few years, Famous Toastery markets itself as a breakfast and lunch spot with fresh food. Currently only in the Southeast, the chain is looking for franchise partners in New York, Philadelphia, North Carolina, South Carolina, Tennessee, Florida and Virginia. Little Greek Restaurant This Greek fast player just opened its 25th location, most of which are franchise operated. Next year, the restaurant chain plans to open seven more locations serving Mediterranean fare like falafel and gyros. R Taco The Mexican street-style taco joint has one food truck and 10 locations with another set to open in mid-January. Known more for its wings than pizza, Buffalo Wild Wings made a majority investment in the chain last August while it was still known as “Rusty Taco.” To become a franchisee, R Taco requires liquid capital of $750,000 and a net worth of $1.5 million. Initial start-up costs can reach $622,000. Slim Chickens With more than 30 locations dotting the country, Slim Chickens serves fast casual fare including chicken tenders and Buffalo wings. To get a franchise up and running, franchisees can expect to shell out $400,000 to $927,000. Once they sign an agreement, franchisees have one year to open for business. Blaze Pizza The fast-casual pizza segment is one of the most closely watched in all of the industry. Technomic Associate Editor Lauren Hallow described it as a “lucrative opportunity” for franchisees.  Blaze has 103 locations and already has franchise agreements in place for large parts of the country — with one exception. It is looking for a multi-unit operator to bring the chain to Seattle.
April 22, 2024
Famous Toastery, a 25-unit better brunch franchise brand known for its “Famously Fresh” menu, announced it has signed a franchise development agreement with local entrepreneurs, Divyan Patel, Jeffrey Folckemer, and Drew Van Zante. Details of the agreement include opening five Famous Toastery units in Northeast Florida over the next four years. The first Famous Toastery restaurant will open by the end of 2023. The latest Famous Toastery investors are active members in the Northeast Florida business community with a number of different enterprises. Divyan Patel is a serial entrepreneur who owns and operates a Planet Smoothie in St. Johns and two Coldstone Creamery units near Murabella and St. Johns. Jeffrey Folckemer has been a residential and commercial contractor for the past 10 years, as well as a realter with development and local community knowledge. Drew Van Zante is co-owner of Kingdom Home Builders, as well as an owner and operator of McDonald’s franchises in the St. Augustine area.
A white plate topped with a pizza and bacon on a table.
April 22, 2024
Famous Toastery Chief Executive Officer Robert Maynard spoke to FSR Magazine about how the brand pivoted during the COVID-19 crisis to forge their own path by switching to QR codes, contactless payment, online ordering and limited menu items. Maynard also shared how he was able to turn his brand around…
A brick building with a sign that says famous toastles
April 22, 2024
As 2022 gets into swing, Famous Toastery, the 25-plus unit better breakfast, brunch and lunch franchise, is well on its way to reaching its goal of 50 units by 2024. The brand’s CEO and founder Robert Maynard, says the brand is on track to close 10–12 new franchise deals in 2022. Five…
April 22, 2024
Famous Toastery, the 25-plus unit better breakfast, brunch and lunch franchise, is on the cusp of major franchise growth, embarking on an ambitious plan to reach 50 units — doubling its current footprint — by 2024. As part of this strategy, Famous Toastery has announced the addition of several new members to…
April 22, 2024
In 2005, childhood friends Robert Maynard and Brian Burchill were tired of the usual greasy-spoon breakfast restaurants, where most of the food was frozen or processed and the customer service was subpar. So, the duo devised a solution — a gourmet breakfast and brunch brand that would serve “famously fresh” food made daily and…
A man is standing in front of a sign that says famous toastery.
April 22, 2024
Famous Toastery, the 25-plus-unit North Carolina based franchise, has made a name for itself by offering the freshest breakfast, brunch and lunch offerings in its segment. The brand’s franchisees, growing throughout neighborhoods in North Carolina since opening in 2005 and franchising in 2013, have become locally famous as pillars in…
A man and a woman are standing in front of a famous toastery sign.
April 22, 2024
Former NFL player and coach Justin Griffith continues to leverage his experiences on the field for calculated, strategic, playbook success with the breakfast, brunch and lunch franchise Famous Toastery, as he plans to open his second location in Harrisburg, North Carolina. Griffith, who opened his first location in March 2018 in Uptown Charlotte,…
April 22, 2024
Looking for opportunities to continue building on years of momentum, despite the challenges of the pandemic, Famous Toastery, the 26-unit better breakfast, brunch and lunch franchise, launched its first ghost kitchen in 2020. That innovative new store model was opened in Warrenton, Virginia, by guest-turned-franchisee Angela Goodman, who also operates one brick-and-mortar…
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