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What Makes The Best Famous Toastery Franchise Owner? 

Why a Brunch Franchise?

Growing up, breakfast was said to be the most important meal of the day. Well, move over breakfast: Brunch has taken over. Indeed, Brunch has become a cultural phenomenon in the U.S. over the past 10 years. It’s no longer a question of if Americans are going to Brunch, it’s a matter of where. Brunch has emerged as the preferred option for dining with family and friends, not just on weekends, but also throughout the week, as more Americans forgo breakfast for a later meal. And across the country, Americans are looking for more Brunch options.


“The takeaway is that Brunch, long the exclusive province of sit-down restaurants, is now a thoroughly viable option for quick-service and fast-casual chains,” according to a report in QSR Magazine. “By playing to consumers’ increasing interest in… comfort fare, enterprising concepts can create destination-worthy menu items that speak to the Brunch fan in all of us. As the lovechild of breakfast and lunch, Brunch has a lot in common with its parents, who can swap concepts and ingredients back and forth to create ever-new dining experiences.”


The numbers are there to back it up. According to IBIS World, breakfast restaurants and diners ballooned into a $11.1 billion industry in 2022, up nearly 10% from the year prior. And that shows no signs of slowing down: “As the economy recovers and as demand for healthier foods rises, industry profitability is anticipated to expand,” IBIS World reported.


What Makes the Best Famous Toastery Franchise Owner?

One of the rising stars in the breakfast and lunch restaurant industry is Famous Toastery, which now boasts nearly 30 units located on the East Coast. At the heart of Famous Toastery’s incredible growth, however, are the franchise owners who have become famous in their community for having the best breakfast, Brunch, and lunch items, on top of unparalleled customer service. So how can Famous Toastery franchisees really Be Famous with a Famous Toastery franchise? Let’s dive in.


A Love for Food

To be successful in any endeavor in life, you have to have a passion for what you’re doing. The same rings true at Famous Toastery, where franchise owners must have an insatiable love of food. At Famous Toastery, it’s truly all about the food. Famous Toastery was founded in 2005 after lifelong friends Brian Burchill and Robert Maynard became tired of the same old greasy diner breakfast options. As a result, they opened their first Famous Toastery in Huntersville, N.C., which features only the freshest, high quality ingredients for a breakfast experience that can’t be matched anywhere else. To find success as a franchise owner, you have to carry that same love and passion for food that has made Famous Toastery the famous restaurant spot it is.


A People Person

Owning a business, especially a public facing one, such as a restaurant, requires a talent and enthusiasm for connecting with people. That takes form in two ways at a Famous Toastery. For starters, franchise owners are leaders who pick, train, and support a team. On the other hand, franchise owners also engage with customers, whether at the restaurant or when building relationships in the community. But when you enjoy talking to others, all this is easy!


Entrepreneur Savvy

Part of the advantage of investing in a franchise system is buying into a business model that is clearly laid out and has proven to grow. But even still, franchise owners are running their own business, and must exhibit the entrepreneurial acumen to ensure their locations thrive.


“It’s all about execution,” says CEO and founder Robert Maynard. “We have the choice to muddle our system down with subpar service and food and make a little more money, but then we wouldn’t be able to call ourselves the ‘better breakfast’ franchise. Anything can be made a system. Franchising is all about making things easier and faster in different aspects. The concept Famous Toastery chose was not to change how we source our food and how we prepare that fresh, made-to-order style that is so loved. That’s staying in our core model. It’s what makes us who we are. It’s not rocket science, it’s just execution.”


Learn More about Becoming a Famous Toastery Franchise Owner Today!

With Americans' demand for Brunch options continuing an unprecedented climb, Famous Toastery is the right franchise at the right time. Famous Toastery is actively looking for excited and energetic entrepreneurs who have a love for food, a passion for people, and possess all the business acumen to be famous in their community and be part of Famous Toastery’s incredible journey to expand across the U.S. To learn more, file a request for more information.

April 25, 2024
When Jason and Michele Serkin moved to South Carolina for Michele’s career as a literacy facilitator, the couple was disappointed to discover the lack of quality breakfast options in the area. So, they decided to be a part of the solution, opening the first ever Famous Toastery franchise. Within six months, the franchisees had made $900,000. Here’s how they did it. Name: Jason and Michele Serkin Franchise owned : Famous Toastery (formerly Toast Café) in Tega Cay, S.C. How long have you owned a franchise? Seventeen months. Why franchising? We wanted the support and guidance of a proven business. What were you doing before you became a franchise owner? I was a stay at home dad and Michele was a literacy facilitator at an elementary school. Why did you choose this particular franchise? Famous Toastery has a great product and we wanted to bring it to our community. How much would you estimate you spent before you were officially open for business? Approximately $500,000. Where did you get most of your advice/do most of your research? We visited many restaurants and we asked people in the area what was their favorite breakfast and lunch place. We then asked ourselves which one stands out to us and is really successful. To us, there was not even a close second to Famous Toastery (then Toast Café). What were the most unexpected challenges of opening your franchise? Hiring employees that are willing and capable of working hard as well as creating an energy to make our service, atmosphere and food stand out. What advice do you have for individuals who want to own their own franchise? Make sure you have a plan and don’t necessarily take the cheapest or easiest way of doing things. Do your research and make sure you’re making the right decision for yourself. You bought a franchise for a reason, so let them guide you and teach you how to be successful.  What’s next for you and your business? To make sure we continue to give our customers a great experience on every visit to Famous Toastery. We never want to just be ‘good.’ We strive to be ‘GREAT!’ We plan on opening more locations as well, to bring Famous Toastery to more families in surrounding communities who will enjoy a comfortable and enjoyable breakfast and lunch restaurant with outstanding food and service.
April 25, 2024
Rocky road ice cream sandwiches, street-style tacos and falafel all have one thing in common: They are served by a group of restaurants Technomic says are franchisees to watch to 2016. This year, franchising has drawn considerable attention as giants like McDonald’s and Wendy’s double down on refranchising their restaurants. Broadly, the business model enables companies to generate more consistent revenue streams and expand at a rapid clip without raising as much money. Meanwhile, franchisees get to tap in to already-built brand equity and resources. “For those with experience or lack of it in foodservice, getting on board with a franchise allows you to have a system in place to market and operate a business, because most people don’t have a clue,” Technomic President Darren Tristano said in a phone interview. Technomic’s list includes several regional chains that are in the early stage of development — many of which cater to a niche food category. “Overall, they tend to be newer, more contemporary restaurants,” Tristano said. “I think better is the singular theme. These restaurants are striving to a do a better job — with food, service and the experience.” So which restaurants made the cut? CREAM With an eye toward the kid at heart, CREAM sells premium ice cream sandwiches with ice cream flavors like caramel cinnamon chill, and cookie varieties such as snickerdoodle and turtle. Short for “Cookies Rule Everything Around Me,” CREAM is currently awarding area development agreements in the U.S. to qualified multi-unit operators. Right now, the chain has 22 locations in Nevada and California with plans for rapid development. Its goal is to have 120 by the end of 2017. Famous Toastery Founded before toast took an artisanal turn in the last few years, Famous Toastery markets itself as a breakfast and lunch spot with fresh food. Currently only in the Southeast, the chain is looking for franchise partners in New York, Philadelphia, North Carolina, South Carolina, Tennessee, Florida and Virginia. Little Greek Restaurant This Greek fast player just opened its 25th location, most of which are franchise operated. Next year, the restaurant chain plans to open seven more locations serving Mediterranean fare like falafel and gyros. R Taco The Mexican street-style taco joint has one food truck and 10 locations with another set to open in mid-January. Known more for its wings than pizza, Buffalo Wild Wings made a majority investment in the chain last August while it was still known as “Rusty Taco.” To become a franchisee, R Taco requires liquid capital of $750,000 and a net worth of $1.5 million. Initial start-up costs can reach $622,000. Slim Chickens With more than 30 locations dotting the country, Slim Chickens serves fast casual fare including chicken tenders and Buffalo wings. To get a franchise up and running, franchisees can expect to shell out $400,000 to $927,000. Once they sign an agreement, franchisees have one year to open for business. Blaze Pizza The fast-casual pizza segment is one of the most closely watched in all of the industry. Technomic Associate Editor Lauren Hallow described it as a “lucrative opportunity” for franchisees.  Blaze has 103 locations and already has franchise agreements in place for large parts of the country — with one exception. It is looking for a multi-unit operator to bring the chain to Seattle.
April 22, 2024
Famous Toastery, a 25-unit better brunch franchise brand known for its “Famously Fresh” menu, announced it has signed a franchise development agreement with local entrepreneurs, Divyan Patel, Jeffrey Folckemer, and Drew Van Zante. Details of the agreement include opening five Famous Toastery units in Northeast Florida over the next four years. The first Famous Toastery restaurant will open by the end of 2023. The latest Famous Toastery investors are active members in the Northeast Florida business community with a number of different enterprises. Divyan Patel is a serial entrepreneur who owns and operates a Planet Smoothie in St. Johns and two Coldstone Creamery units near Murabella and St. Johns. Jeffrey Folckemer has been a residential and commercial contractor for the past 10 years, as well as a realter with development and local community knowledge. Drew Van Zante is co-owner of Kingdom Home Builders, as well as an owner and operator of McDonald’s franchises in the St. Augustine area.
A white plate topped with a pizza and bacon on a table.
April 22, 2024
Famous Toastery Chief Executive Officer Robert Maynard spoke to FSR Magazine about how the brand pivoted during the COVID-19 crisis to forge their own path by switching to QR codes, contactless payment, online ordering and limited menu items. Maynard also shared how he was able to turn his brand around…
A brick building with a sign that says famous toastles
April 22, 2024
As 2022 gets into swing, Famous Toastery, the 25-plus unit better breakfast, brunch and lunch franchise, is well on its way to reaching its goal of 50 units by 2024. The brand’s CEO and founder Robert Maynard, says the brand is on track to close 10–12 new franchise deals in 2022. Five…
April 22, 2024
Famous Toastery, the 25-plus unit better breakfast, brunch and lunch franchise, is on the cusp of major franchise growth, embarking on an ambitious plan to reach 50 units — doubling its current footprint — by 2024. As part of this strategy, Famous Toastery has announced the addition of several new members to…
April 22, 2024
In 2005, childhood friends Robert Maynard and Brian Burchill were tired of the usual greasy-spoon breakfast restaurants, where most of the food was frozen or processed and the customer service was subpar. So, the duo devised a solution — a gourmet breakfast and brunch brand that would serve “famously fresh” food made daily and…
A man is standing in front of a sign that says famous toastery.
April 22, 2024
Famous Toastery, the 25-plus-unit North Carolina based franchise, has made a name for itself by offering the freshest breakfast, brunch and lunch offerings in its segment. The brand’s franchisees, growing throughout neighborhoods in North Carolina since opening in 2005 and franchising in 2013, have become locally famous as pillars in…
A man and a woman are standing in front of a famous toastery sign.
April 22, 2024
Former NFL player and coach Justin Griffith continues to leverage his experiences on the field for calculated, strategic, playbook success with the breakfast, brunch and lunch franchise Famous Toastery, as he plans to open his second location in Harrisburg, North Carolina. Griffith, who opened his first location in March 2018 in Uptown Charlotte,…
April 22, 2024
Looking for opportunities to continue building on years of momentum, despite the challenges of the pandemic, Famous Toastery, the 26-unit better breakfast, brunch and lunch franchise, launched its first ghost kitchen in 2020. That innovative new store model was opened in Warrenton, Virginia, by guest-turned-franchisee Angela Goodman, who also operates one brick-and-mortar…
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